In the content marketing game, while the act of writing really useful and relevant content is extremely important, a lot of small businesses overlook an equally important activity: promoting the content.
Without readers, your blog articles, whitepapers, and ebooks are just wasting digital space.
That’s why it’s so important to have a well-rounded content promotion strategy in place, as well as the right tools to make it easier and automate what’s possible. Here are a few tools and widgets that expand your content’s reach.
You need a social media management dashboard anyway, and this one’s great for scheduling shares of your content. The Hootlet extension for Chrome makes it simple to share any webpage or blog post without copying and pasting the link.
Schedule shares of each blog post every day for a week on Hootsuite, staggering times to reach the widest audience possible across all your social channels.
Just like report cards are useful in telling us whether our kids are paying attention in class or not, there’s a similar evaluation tool for content marketing called Buzznami. Enter your website URL and get a full report on how well you’re doing in including internal links and subheadings to make search engines able to find your content easily, as well as how your social media shares are doing in reaching more people.
After assessing your evaluation, determine where the weaknesses are, and make a plan to beef up efforts there.
3. Revive Old Post
The Revive Old Post WordPress plugin is great for getting eyeballs on content you published long ago, which has a tendency to not be viewed as often within weeks of it goes live.
The plugin works directly in your WordPress platform, and once you input your social media credentials, you can set up automated shares of older posts. It’s a great way to drive traffic to your blog from Facebook and Twitter.
Set up at least one share of older content a day, spreading them out across the day.
Sometimes simply organizing your content is what’s keeping you from reaching more people with it. Contently is a marketing platform that allows you to compare content performance against industry benchmarks and analyze data so that you can tweak your content strategy to better appeal to your audience.
Track engagement for each piece of content you publish, and ensure it’s aligned with the content marketing objectives you’ve established.
Content marketing can be an aggressive competition with others in your industry, but BuzzSumo gives you the competitive edge. Not only can you discover what content of yours is working, but also which influencers are sharing it. You can also track your competitor’s content performance.
Identify influencers in your industry and connect with them through BuzzSumo so that you are on their radar, increasing the odds that they’ll amplify your content for you.
While all these tools can be immensely helpful in getting you more readers for your content, realize that the biggest asset you have is your own effort. When you dedicate time and energy into consistently promoting your content, you get results, plain and simple.