Do you want to generate more leads through your on-site forms? If so, you’re not alone. A staggering 63% of business owners struggle with getting more people to subscribe to their email list and generating traffic. Business owners, bloggers, and marketers use forms in various capacities to connect with their audience and grow their company.
Today we are going to take a look at how you can use your on-site forms to capture new leads for your business. Our tips will range from getting consumers to join your mailing list, to getting people to engage with your brand by delivering personalized experiences.
Let’s dive in!
Create a Lead Magnet
The first way to capture more interested customers on your site is with a lead magnet. Essentially, a lead magnet is a gift you give to people in exchange for signing up for your email list. In most cases, lead magnets are long-form pieces of content or exclusive discounts that encourage visitors to engage with your contact form.
For example, if you run an online pet store, you may want to consider making a lead magnet titled “Ultimate Guide 25 Things You Need to Know Before Getting a Puppy.” These magnets are designed to pique curiosity and encourage subscriptions.
If someone is thinking about getting a puppy, but never had a pet before, your guide will help them prepare for their new furry friend and anticipate issues that may arise. Because your guide is targeting pet owners, you can bet that almost everyone who subscribes has the potential to become a customer.
Similarly, many businesses offer a one-time-only deal for new subscribers that include a percentage off of their first purchase. This tactic is particularly useful for people that are close to buying something from your website. An extra 30% off their order might be just the thing to convince them to give your company a try.
Host a Giveaway
Online giveaways are an excellent way to get more leads with your on-site forms. Typically, online contests take place on social media, which makes sense when you consider that there are over 3 billion people across all social platforms.
Hosting an event on your profile is a good starting point, but you have to plan beyond this step. What do you hope to accomplish with your giveaway? If your goal is to grow your lead list, you’re going to want to encourage consumers to come back to your website to sign up for a chance to win.
This technique is excellent for spreading brand awareness, especially if you allow second entries for social sharing. When someone shares your post, all of their friends will see your giveaway, which typically translates to more traffic and sign-ups.
Ideally, you’ll want to use a prize that resonates with your target audience. Let’s go back to the pet shop example we mentioned earlier. If you wanted to get people to sign up for your giveaway, you would create a package for cat and dog owners. Include food, toys, treats, and anything else you think a pet owner might need. When animal lovers see your post, why wouldn’t they sign up for a chance to win free pet supplies?
Add Personalization
Personalization has become increasingly crucial for business owners and consumers. When a new user lands on your website for the first time, they expect some level of customization to improve their experience.
One example that comes to mind is the way Amazon creates a list of products you might like based on your past searches. What if I told you that you could harness the power of personalization with your on-site forms?
Conversational form builders allow you to create contact, payment, and lead fields that change based on how people interact with your brand. Let’s say you were a new business owner and landed on a marketing site that has a dizzying number of products for sale. Wouldn’t it be nice if you could sign up for their email list, tell them exactly what kind of business you’re opening, and get personalized messages to your inbox that show you relevant information?
When you personalize your forms, you’re giving users a unique way to engage with your website. Instead of feeling like they are the 1000th person to sign up using the same bland form, they feel like they are working with a brand that is listening to their needs. The result is more conversions, sales, and traffic on your site.
Split Test Campaigns
Split testing, also known as A/B testing, is a strategy used by business owners and marketers who want to generate more leads. First, let’s explain what split testing is, then we will show you how to use this strategy to capture more contact information from visitors.
In a nutshell, split testing is the act of making small changes to various aspects of your business with the hopes of converting more customers. The changes usually consist of changing verbiage, CTA placement, and color schemes. Surveys show that, on average, 58 percent of website owners use split testing to improve their conversion rate.
You can create a simple split test on your website right now. All you have to do is look at your subscription form and think about one element you want to change. Many people decide to make the text behind their CTA a contrasting color because it pops, which helps get the attention of consumers.
The key is to run one split test per campaign at a time and measure your results after testing. It’s important to stick with one change when you start out because you don’t want to see a dramatic shift, and not know which change resulted in the increased traffic and form conversions.
Review Your Analytics
Finally, take a look at your analytics to gauge how your forms are doing compared to past forms you’ve created. Whether you’re split testing or building a brand new form, analyzing data from past experiences can help you make smart decisions in the future.
The more time you spend trying to capture leads on your website, the more you’ll learn about your target audience. Analytics allow you to gain a deeper understanding of the people who visit your site. If you’re patient and regularly look over your on-site data, you’ll have no problem capturing more leads with your on-site forms.
