Running a small business can be overwhelming for most entrepreneurs. This is because there are a lot of factors that need to be considered for ensuring that your business is a success. It’s important that you come up with an inclusive marketing strategy that can take your brand to greater heights.
1. Focus on delivering exceptional customer service
An earlier stat from the Customer Experience Impact Report (CEI) stated that 82% of customers stopped doing business with a company after having a negative experience. Well, let’s admit it – it’s difficult to keep all customers happy, but you can make things easier for them and your business by providing exceptional customer service.
Nurture a caring team who can empathize with customers by adopting a proactive approach that ensures positive results for your brand.
2. Rely on word of mouth
Positive word of mouth will drive your business in the right direction. Apart from offering amazing services and customer support, here are some other ways to gain quality word of mouth:
- Ask for genuine testimonials and highlight them on social media and the primary website
- Conduct seminars at events and exhibitions and gain positive visibility
- Engage with customers on social media
- Keep a track on your business’ online reputation and remove any negativity associated with your brand
- Engage with local communities and charity causes
3. Diversify your marketing efforts
Many people think that pursuing efficient marketing requires a lot of financial resources. Some inexpensive ways to spread the word about your brand include:
- introducing a promotion kit
- adding promotions to your invoices
- becoming a part of an expansive business network
- providing free demos and workshops on your products and services
- partnering other businesses for cross promotions
- advertising your business on vehicles
4. Cut down on your business costs
It’s important to keep track of expenses so that you are aware of where the money goes. Is there a way you can bring down costs? Sit down with the Finance team and try to understand whether any unnecessary money is being spent. The first step to cut down costs would be to get rid of non-performing employees. Showing them the door will not only make your business more profitable but will send a message to others that performance matters!
5. Make your business mobile-friendly
You probably already have a website. Get an expert to ensure that it is compatible with handheld devices. This will ensure that people can read about your services on their phones. If you sell products online, make sure that customers can have a buyer-friendly experience through their smartphones as well!