Social media has the ability to reach billions of people. In fact, over 2.4 billion people use social media today! What other marketing channel do you think has that much potential in reaching such an audience?
Businesses are continuously putting more and more effort into social media and marketing through those platforms. In the United States, more than 88% of all businesses are utilizing social media to stay connected with their consumers.
Your goal is of course to best utilize the social media tools you have at your disposal and expand the reach of your business.
Flaunt the Numbers
Being vocal about your followers and people who engage with your content is great way to boost your social media reach as well as your credibility. Have you ever noticed social media buttons attached to some content that has a number of shares right next to it? Well that is what we’re talking about here.
Having the ability to see what and who is sharing the content and through what channels helps establish yourself as a potentially credible source and evokes the herd mentality.
Think about it in this way, when a group of people do something, it makes everyone else around them more inclined to do that too. That is called mob mentality. When a group of peers choose to do something, it has a profound effect on your brain to go along with the pack. If people see who is reading and sharing your content, newcomers will be inclined to read and share as well.
Don’t Spread Yourself Too Thin
You should always stay focused when dealing with social media tools. There are way too many of them to be able to use them all most effectively. Figure out which social media platforms your target demographic uses the most and stick to those.
Spreading yourself thin across all available channels will put a damper your marketing efforts. You will struggle to maintain consistency as well as quality when you are jumping around from one social media platform to another.
Put your nose to the grindstone and focus the few channels that your research has proven to work the best. When you hone in your efforts on the channels that work best for your demographic, you will have the best chances and use less effort to convert prospects into paying customers.
Optimize Your Profiles
Optimizing each one of your social media profiles is essential. The message you will be sending may be the same, but the way you are sending the message will vary. Keep that in mind.
Each social media platform has strengths that will cater to a certain type of content and media. Taylor each piece of your content that will coincide well with the platform of your choice.
Make sure to create the right content for each platform. For example, Instagram offers you a more visual social media outlet. Facebook intertwines a lot of different medias into one platform.
Engage Your Followers
People enjoy being heard. As a business owner you may like some confirmation that you’re being heard, well so do your consumers. Make sure your followers know that they are being heard by you and your business. Listen to their suggestions and feedback. Reward them for being an active member of your community.
Spend some time communicating with your followers, and try engage new untapped sources of potential clients. Various groups that share your business interest are also a good area to spread your roots in. Don’t hesitate to reach out there and see what sticks.
Utilize the ‘live’ function on your social media tools. Many of them have already come up with their own life feature that lets you stream live video through your webcam or your phone. This is a simple and an effective way to stay communicated with your audience and pull in new prospects.
Reveal Potential Loss
No one enjoys being reminded of the losses they faced. Doesn’t matter if it’s in a sport or missing out on a sale. Fear of missing out, or FOMO is a very real thing that can really stir up action in the consumer.
FOMO also fuels social media addiction and is what keeps us glued to our online profiles. We cannot seem to resist the urge to stay up to date on all the latest trends and events that your friends are part of; you want to be a part of it all too.