Having a positive influence on your customers is vital for the well-being of your business. Although most business owners often think about this in the abstract, it’s the concrete steps that they take that makes the difference. If you’re searching for ways to influence your customers, take a look at the following five suggestions. They’re simple to implement but will have a profound effect on your bottom line.
1. Treat Them Right
Sometimes, customers can exasperate you. In times like these, it’s hard to want to treat them right. But it’s absolutely necessary, especially in this scenario. An article on LinkedIn reminds business owners that it costs less to retain a customer than to replace that customer when things go bad. Just how much is that? According to the article, it takes between four and 10 times the amount to replace a customer than to retain one.
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An unhappy customer may say unkind things about your business. He or she may also eventually find a new vendor. How you treat them will influence whether they stay or not and have nice things to say about you.
2. Have a Positive BBB Reputation
Let’s face it. The Better Business Bureau or the BBB still sets the standard for business excellence. Having a good score means something to people. What’s really nice about it nowadays is that the BBB actually has a page for each business that’s affiliated with it like this ACN page demonstrates.
This type of page not only includes a business’s contact information and name, but also its BBB rating. It’s one thing to say something nice about your own business. It’s another thing to have the BBB (and all your past customers) say it independently of you. When your potential new customers view this kind of page, they’re more likely to trust it. They’ll view you in a positive light because the BBB does.
3. Communicate With Them
Don’t make your customer guess what’s going on with you. If you have a mailing list, use it. Let them know about you. Tell them about sales. Give them rewards. Listen to them when they have a problem. And if they do, solve it for them. People can only pay attention to so much in the modern world, so you need to be a voice they want to hear from if you want to keep them. Business owners should also remember to be personal in their communications. Send a hand-written ‘thank-you’ note sometimes instead of an email.
4. Offer Specials and Sales
If you have a mailing list, it’s likely that people have bought something from you. They might even continue to buy from you at full price, but why make them do it all the time? Reward them for their loyalty by making it easy for them to shop with you. The same goes for doing giveaways.
5. Have Integrity
Don’t take shortcuts when it comes to quality. People remember that sort of thing. Always put out your best product or give your best service. Although it’s tempting to set yourself apart by price only, the longest-lasting customers usually stay for more than just the price.
Final Thoughts on Impacting Your Customers
Impacting your customers in a positive way isn’t difficult, but it does require some thought. Business experts suggest that you maintain good communication with your customers and take steps to ensure their loyalty.
Additionally, always treat each product and transaction with respect. You never have a second chance to make a first impression. That said, if you do mess up, own it and rectify it.
Finally, having an outside organization like the BBB give you a two-thumbs up does wonders for your reputation. People will look at that even if they don’t tell you that they will.