The proven and successful inbound marketing strategy is a great way to generate high quality leads.
Therefore inbound marketing is known as the “riskless” marketing strategy because of the activities done which are long lasting and bring an increasing stream of future customers to your offers.
Why is this inbound marketing such a great way to generate leads?
Inbound marketing offers you a strategic and smart approach to be and to stay several steps ahead of your competition.
Inbound marketing is the marketing strategy that focuses on getting found by customers when they research online for products and services your business also has to offer.
With inbound marketing businesses “earn” their way to the customer and his loyalty, by publishing helpful information on a blog, in social media and forums.
Inbound marketing includes: Content creation like blogging, video, photo, whitepapers, eBooks, podcasts, press releases, comments in social media and other blogs and forums, Social media two way communication, lead generation, lead conversion, lead nurturing and closed-loop analysis.
How can Inbound Marketing help you?
A. It saves you up to 62% of your marketing budget
B. Makes you stand out of your competition
C. Helps to generate a massive amount of leads
D. Gets you up to 55% higher lead conversion rates
E. Increases your customers and sales
Infographic: Inbound Marketing Rising
TOP 42 Reasons to Jumstart your Inbound Marketing NOW!
1. 60% of companies will execute an inbound marketing strategy in 2013.
2. Marketers dedicate 34% of their department budgets to inbound tactics, but only 11% to outbound.
3. 48% of marketers will increase spend on inbound marketing in 2013.
4. 34% of all leads generated in 2013 come from inbound marketing sources.
5. Inbound practices produce 54% more leads than traditional outbound leads.
6. 17% of marketers say traditional advertising and direct mail are less important than they were 6 months ago.
7. Traditional advertising and PPC deliver the least leads of any form of marketing.
8. Only 6% of marketing leads originate from advertising or PPC campaigns.
9. 34% of businesses cannot or don’t calculate overall inbound ROI in 2013.
10. Adopting a marketing/sales agreement saves companies with more than 200 employees $195.84 per new customer.
11. Only 24% of companies have a formal process for marketing/sales handoffs.
12. Companies who test are 75% more likely to show ROI for inbound marketing.
13. Inbound marketers double the average site conversion rate, from 6% to 12% total.
14. The average website conversion rate is 10%.
15. 81% of companies integrate inbound marketing with larger marketing goals.
16. Marketers spend 55% more of their time than their money on blogging.
17. 82% of marketers who blog on a daily basis have acquired a customer through blog content.
18. 57% of marketers who only blog once a month have acquired a customer through blogging.
19. Inbound marketers plan to hire an average of 9.3 people this year.
20. Only 18% of marketers are purely focused on developing quality content in 2013.
21. 25% of marketers cite reaching the right audience as their top priority for 2013.
22. Only 5% of marketers have no integration between inbound marketing and overall marketing goals.
23. 50% of marketers consider their companies primarily customer-focused.
24. 17% of sales teams and 11% of executives fully support inbound marketing efforts.
25. 73% of marketing agencies are implementing inbound strategies.
26. Only 41% of nonprofits report adopting inbound tactics for 2013.
27. Just 21% of enterprises assimilate inbound marketing with their overall marketing strategy.
28. 47% of CEOs and CMOs ignore formal marketing/sales agreement development.
29. Marketing is 125% more likely than sales to provide inbound resources.
30. Increasing total lead volume is the top priority for 21% of marketers.
31. Customers average a total of 9,100 leads after 1.5 years of inbound marketing.
32. 67% of marketers produced a blog last year.
33. Only 20% of marketers without a blog reported a positive ROI for 2012.
34. 27% of marketers report that both social media and email marketing produce the lowest total average lead costs.
35. 15% of marketers say SEO leads have the highest sales conversions.
36. Social media delivers 14% of all leads and 13% of all customers.
37. 52% of all marketers have found a customer via Facebook.
38. 43% of marketers have found a customer on LinkedIn.
39. 36% of marketers have found a customer on Twitter.
40. 41% of marketers have adjusted their budget due to the success of inbound marketing.
41. 41% of CEOs report inbound delivered measurable ROI.
42. Marketers with more than 15 blog posts per month average 1,200 leads per month.
Source: HubSpot 2013 State of Inbound Marketing Annual Report. FREE Executive Report on Inbound Tactics and Strategy – Insight from 3,339 Marketers
