All business owners have the goal of getting new customers to land on their website. In fact, 63 percent of businesses say their biggest problem is obtaining new leads that they can convert to customers. There are plenty of ways to increase your visibility and acquire new customers, but today, we are going to look at giveaway campaigns.
Everyone loves getting something for free. Your audience will see no problem with giving you their email address if it means they could win something amazing. Creating an online contest is about more than picking out a prize and asking people to join. You have to strategize and think about how you’re going to use this event to grow your email list, generate sales, and create a memorable experience for your audience.
We are going to take a look at several things you should consider before your next giveaway campaign. These tactics are designed to get more interested consumers on your website so you can turn them into customers.
Understand and Address Your Target Audience
First, you have to look at all of the information you have on your target audience. We recommend examining your customer personas and think about giveaways that would benefit your target audience.
For example, let’s say you operate a gardening website and decide to create a giveaway. You’re more likely to capture valuable leads if you focus on providing a gift that’s useful to your audience, like a starter seed kit or gardening tools.
If you don’t understand your target audience, you could end up recruiting a ton of people during your giveaway, but not convert any of those people into customers. People who are interested in gardening will find value in your website after the contest. If you’re offering a 50 dollar Amazon gift card, many people will probably join the giveaway, but not many will stick around after the results.
Use Social Media for Increased Engagement
Social media is an excellent resource for spreading brand awareness and increasing the number of customers who enter your giveaways. You’ll be able to get consumers to follow you online and engage with your brand if you promote your campaign on all of your social accounts.
When you’re posting about your giveaway, make sure to include custom links for each platform. This tactic allows you to measure the number of people using your link to go to your giveaway landing page. You can then use Google Analytics to track links and figure out which profiles are generating traffic, and which ones are stagnant.
If you want to get more customers by advertising your campaign on social media, make sure to include rules that will generate additional traffic. For instance, you may want to ask those who enter to like your business page and tag three of their friends as a requirement. If each of those three friends enters and tag three of their friends, news of your contest will spread rapidly.
Ask Questions for Audience Insights
If you want to boost your customers long-term, one or two questions on your contest can make a huge difference. Most people don’t have time to answer 50 questions. However, if you include a question after they give their email address, this info could help you craft better giveaways and improve your website over time.
Let’s say you ask customers what kind of prize they would like to see in future campaigns. Suppose that a majority of customers ask for one product, service, or feature on your site. You can take this data and use it to start crafting your next giveaway.
Offer Small Prizes to All Participating Customers
After you’ve announced the winner, it’s safe to say that there will be quite a few people who are disappointed with the results. You can use this as an opportunity not just to provide everyone who didn’t win an excellent experience, but encourage them to become customers.
Instead of just letting the other participants find out that the contest is over when they see the post with the winner, you could send out a mass email to everyone who participated. If the winner of the contest won a full set of your most popular product, you could give everyone else a runner up prize of five percent off a purchase on your website. This small prize will likely entice leads to check out your site and use their code when making a purchase. Depending on the price and value of your product, a five percent discount is well worth it if you can generate additional sales and convert leads.
Finding new customers doesn’t have to be challenging if you have a good marketing campaign in place. Creating contests and giveaways are two useful ways to spread brand awareness and entice consumers who are on the fence in the buying process. They will also and improve the experience your customers have when they visit your website. The best part about using this method for growing your audience is that it’s fast, effective, and relatively inexpensive. As your business grows, you’ll discover various ways to make money online and secure a strong customer base as you unveil new products and promotions.