Some years ago, app development was only common with desktop computer systems. App developers and app development companies were solely and rigorously focused on strategies that will make their apps appeal to people with access to computer systems all over the India. It meant that app developers had to be concerned with operating systems of only computers and were focused on tailoring their apps to function on any newly released OS. If not, any iota of malfunctioning noticed by end users could smell doom and loss of profit for such a company.
However, with emerging trends in technology globally, most especially with the influx of smartphones with the likes of Android, Windows, iPhones and others, the stakes have become higher and more delicate. Every individual now has access to a smartphone and the business of app development, especially mobile app development, has grown exponentially. It has grown to become more lucrative and the competition has escalated to an unbelievable level. It has, therefore, become imperative that mobile app development companies become more cautious about mobile app development. They should be concerned with developing an app and watertight strategies to market mobile apps to the teeming populace of every growing smartphone users all over the world. If not, even a well-developed app will end up lost in the crowd of apps in app stores.
Just a cursory look at Google Play Store will reveal that many apps are being uploaded and updated daily. Statistics made available by Statista show that as at December 2016, there were about 2.6 million apps on Google play alone. This number will only continue to increase. It’s one thing to develop an app. It’s another thing to market it.
In this piece, some tips will help you achieve success with mobile app marketing strategy.
Four Actionable Tips for Mobile App Marketing
1. Aim to Satisfy a Need
An app heading for the top of the list of the most marketable mobile apps must satisfy a pressing need for the target users. An app developer must conduct an extensive market survey to ascertain such need. True, human needs are innumerable. And with the satisfaction one one need comes the development of two others. Alternatively, an app developer can create an app to satisfy an overwhelming need that end users never thought they had a craving for. On the other hand, a developer can simplify the means to satisfy a need for the creation of an app. For instance, WhatsApp is a widely used app today because it simplifies the need to communicate in real time rather than use SMS or Facebook Messenger et al.
2. Advertise Your Mobile App in Similar Apps
If your app is not a cannot-do-without app, then advertise it in a cannot-do-without app. With this, the app has the potential of reaching countless people who use such apps on a daily basis. It is advisable that such an advert is attractive, short, descriptive and inviting.
3. Location of Advert
It is strategic and wise to put an advert on the first or login page of your app. It makes it readily available to users rather than in an “about” page which a user may not visit.
4. Reduce the Cost of App
This last tip is simple and straightforward. To easily get your app to the market after working with your mobile app developer, make your app affordable to users.