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Most customers reach a decision to purchase a product after reading reviews with the hopes to determine the quality of the product and the business. Your reviews play an integral part in determining whether the customer will buy your product, subscribe to your service or not. However, customers don’t just look at reviews and decide to buy a product or a service without digging further beyond the face of the reviews. The following are four things that your customers are looking for when checking out your reviews:
1. The Number of Reviews
How many reviews do you have? The number of your reviews determine the choice your customer is likely to make about your product. The more the reviews you have, the more likely you will have a customer making a decision to buy your product. According to customers who buy products based on the number of reviews, the numerous reviews, to them, show that many people are interested in the product.
Consequently, the fewer number of reviews means that the product is unpopular. Carefully scrutinize the number of reviews you have and put yourself in the customer’s shoes. Would you buy the product based on those reviews only? If your answer is yes, then you are on the right track. If not, then you have a task of at hand.
Of course, the number of reviews that one can see depends on where the consumer is looking. One popular review site would be Yelp. However, customers may also choose to simply use the comment section of your social media posts to leave a review. For the company Xyngular, for example, people might leave Xyngular reviews in the comments of their Crunchbase posts or other social media posts. Such comments should be paid close attention to as every comment matters and be seen as reviews.
Comments form part of your reviews. There are customers who go beyond the number of reviews to go through the comments that accompany the reviews. The comments are often from customers who have used the product before. The comments are about how effective your product is and whether there are any complains about the quality of the product. Sometimes they’re from the company themselves in response to the review (this is a really good thing for consumers to see). The kind of comments that accompany your reviews are determined by the quality of your product. Most of the comments are usually feedback from both your past and existing customers.
A picture is worth a thousand words. A great percentage of customers who will go through your reviews will look out for images. Appealing images are likely to influence the decision your customers will make concerning your product. If you have images that are blurred and not well visible, chances are that you will lose your customers. Look for the images concerning your product that already exist online. Find out if you can change and replace images that are not visible. To determine the quality of your images, go through the comments made by your customers. You will not fail to get one or two who have commented on the image.
4. The Price of the Product
Customers have a habit of comparing prices of different products. The price of your product is used as a measure of the quality of your product. The price should not be too cheap and neither should it be too expensive as compared to other similar products on the market. Your price should be affordable. Before setting the price for your product, find out from your competitors and know what they offer their customers. Find out the quality of their products and if possible, go through their reviews as well. The reviews on your competitors’ product will help you know how you can improve on yours. Find out whether negative posts about your competitors exist as well, for this will help you not to repeat the same.
Reviews are the face of your product and business for those customers who have not been in contact with your business or product before. Customers do not just go through your reviews because they want to. They do so because they want to make a decision of whether to buy or subscribe to your service.