The digital world is booming and exponentially growing with every sunset. Retail stores are allocating their energies to establishing and maintaining their social presence. New businesses are exploiting the digital space, saving the expenses of physical stores. It’s a crazy world out there, and the competition is as tight as you can imagine. From $2.3 trillion of sales in 2017, the e-commerce market will hit a striking $4.5 trillion by 2020.
But, when everyone is after the same drink, it finishes faster. Everyone is anxious to sell online and cater to a larger target segment, yielding valuable customer insights. Thus, the need to be a shining star on a dark night. You have to be smart, efficient and different, to enjoy sustainable success.
Jeff Bezos, Founder of Amazon, gave us the secret recipe. He said
if you do build a great experience, customers tell each other about that. Word of mouth is very powerful
This article will help you with e-commerce platforms that will create a pleasant user experience while managing the chores for you.
Magento, an open-source online store development platform, is highly scalable to fit small as well as enterprise-level businesses best. It is available in three versions; Community Edition, Enterprise Edition, and Magento Go. It allows adding hundreds of features via extensions to customize it for your business.
It shares your SEO responsibilities by smartly optimizing the website and managing website traffic, landing pages, duplication content, indexing, and so on. Its glory lies in its ability to manage multiple stores with a single admin panel. Oh, and it’s mobile-friendly too, so saves you the trouble of extra efforts for mobile optimization.
The platform is effective in reducing costs by automating order management, tracking inventory sales, and taking care of other manual work. The Magento dashboard is extensive yet concise and straightforward, to facilitate non-techs.
Moreover, it’s highly customization. You can customize marketing efforts for the target segment, based on their buying behavior. Instead of mass marketing, you can share relevant content and group target segment into subgroups.
However, you may need a professional team to set up the platform for you.
Built on WordPress, WooCommerce is an open-source platform with over 300 official extensions and over 1000 plugins of exciting features for shipping, marketing, account, and payments. It enjoys the simple interface of WordPress and is easier to handle. It hosts more than 30% of the online stores and is known for its simplicity and flexibility. Since developers and businesses are familiar with WordPress, WooCommerce becomes easier to handle. Unlike Magento, WooCommerce doesn’t scare companies away.
The platform looks highly professional with extensive customer management and order tracking tools. It builds customer trust by providing detailed order tracking while its inbuilt analytics, providing valuable insights to the business.
WordPress has seen the light of the day for far too long; thus, it’s a tested and reliable platform. Therefore, it is hassle-free, faster, and encounters fewer bugs.
Nevertheless, it’s sales-oriented approach offers over 100 payment gateways, multiple shipping methods integrated with shipping classes and zones, thousands of themes, and more.
Shopify is perhaps the easiest to use e-commerce platform known. It allows businesses to set up their online stores for goods and services, customize the store, supports payments, tracks orders, and more. It provides a readymade store, saving you’re the trouble of developments and deployments. There are over 100 creative designs to fit different product types.
It offers complete web hosting services and lets you run your store without any delays. Its easy usage best suits beginners with little to no knowledge of technicalities.
It offers three packages: Basic Shopify for $29/m, Shopify for $79/m, and Advanced Shopify for $299/m. Shopify offers customer support around the clock, with fast response speed. Nevertheless, its mobile-responsive is a significant attraction.
It goes above and beyond to facilitate the business. You can set up automatic emails asking customers for their reviews or offer customized discounts. It allows you to build strong relationships with your customers through its creative customer engagement features.
OpenCart is a PHP-based online management system. It’s free, easy to use, and highly scalable, making it one of the favorite e-commerce platforms. It’s completely free, without any monthly or annual charges, and free downloads and updates too. Its extensive range of over 13000 themes and modules helps businesses evolve and expand exponentially.
OpenCart has a simple dashboard that makes it easier for entrepreneurs to manage their operations. It provides complete details about sales, online website visitors, analytics, total orders, and more. Its exciting widgets make life easier by summarizing important information for you.
The platform lets you manage multiple stores from a single admin panel, like Magento. You can choose a different theme for each store, set different prices for each store, and so on. What makes it exciting is that you don’t have to worry about product picture size, colors, length, or height. It gives the picture the right finish.
A good e-commerce platform is easy for beginners to use, accommodates hundreds of products, and provides different themes to choose from. We swear by these platforms for their reliability, simplicity, and unmatched functionality. They share your workload by taking care of repetitive work, such as repeated orders, updating customers about order status, and more.
Stay tuned for more updates on the e-commerce world!