With the change in the marketing tactics over the years, there has been a significant change in the lead generation strategies. Nowadays, there is a massive trend for inbound marketing and that is the reason why there is so much demand for HubSpot COS Development companies.
One of the great strategies for lead generation in the inbound marketing is Content Marketing, as it helps you to attract the customers and build a solid relationship with them.
Keeping the latest trend in mind, we are providing you with the list of 4 of the most effective content marketing hacks which will help you to double up your lead generation.
Roll up your sleeve and let’s begin, shall we?
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[1.] Conduct a Webinar:-
Everyone nowadays talks about conducting a webinar, but most of them aren’t able to generate a lead through that. You yourself may have registered for a webinar or two in the recent times, but that doesn’t mean that you will attend the webinar on a given day.
According to a survey conducted by Invesp, you get only 5% to 15% conversion on your webinar registration page and from that, you may have a conversion rate of 35% to 45% for the registrant to the attendee.
This clearly shows that if you want to generate maximum leads through your webinar, then you have to do a lot of work. The conventional approach won’t lend you the desired success.
In the marketing term, we can say that you need to optimize your funnel for conversion. Sounds complicated, isn’t it? Don’t worry. We will make it simple for you. Here’s what you need to do.
Attract High-Quality Leads To Register
One thing that should be very clear in your mind is that in order to double up the lead generation process you need to focus on increasing the conversion rate.
Step 1: Identify Your Audience
Firstly, you need to decide the goal of your webinar. If you’re conducting the webinar to sell your product or services, then you need to find out the audience which can be your customers.
A buyer persona map will help you to find the right kind of audience. Below are some of the ways through which you find out the information need to build a good buyer persona:
- Survey
- Online Research
- Customer Data
- Webinar Registration Form
Step 2: Set Up Landing Page With Targeted Messaging
Once you’ve collected all the information about your potential customers, the next step is to set up a webinar registration landing page. The sole goal of this page is to make the people sign up for the webinar event.
Therefore, you need to design the content for this page which covers the pain points, needs, and challenges faced by your customers. You should focus on making the webinar registration form very simple. Details like name & email address are good enough for registration.
Tips To Make A Lead Generating Webinar Registration Page:-
- Eye-catching title
- A short video to explain the event
- Easy-to-read content which explains the benefit of the webinar
- Social proof of the event (Social media comments, testimonial)
- Brief bio of your speakers
Your webinar is for lead generation purpose and therefore, you should not mind highlighting the fact that, it is available to all at a free of cost. This line will make a massive impact.
Offer On-Demand or Replay
Once your webinar is over doesn’t mean the opportunity for lead generation vanishes. You can offer an on-demand event to your audience, where they can consume the content whenever they want to. This will make your audience happy & creates a chance of a lead generation.
Another thing you can do is that offer a replay of the webinar to your prospect which will entice even more number of people to sign up for your event. This way, you can generate the leads even after your webinar has been completed.
Co-host With a Partner
Co-hosting the webinar with a partner give you the opportunity to widen your customer base and generate new leads. Your partner should have similar kind of audience to what you’re getting. To maximize the lead generation potential of your webinar, it’s important to co-market the event.
Promoting Your Webinar
Just putting up a webinar registration form on your website won’t double up your lead generation. You need to promote your webinar to the right audience and on the right kind of platforms. You can send emails to your existing customers with CTA included in the message.
Post social media updates on your social channels and make your audience aware of your event. Ask your loyal customers to share your event with their friends and family members. You can also use the paid advertising mechanism to reach a large set of audience.
[2.] Write an eBook:-
Over the years, eBooks have been one of the popular ways to generate leads for your business. Marketers around the world use this strategy to build an email list and once they have got the list of the interested people, they can implement the email marketing strategy for conversion.
The main reason why eBook works well with the people is that most of them want to each and every detail about a particular field or topic and eBooks allows them this luxury. Therefore, eBooks have been known as an effective lead magnet.
In order to stand out from the rest of the market, you need to create something different. Your eBook should have something novel, as it will attract the visitors and generate the leads.
Here’s the step-by-step procedure of creating an eBook that works as a lead magnet.
Step 1: Market Research
Before even deciding on the topic for your eBook, the first thing you need to do is conduct a market research. The reason for that is, it will give you an idea of what your audience likes the most and what are some of the most popular keywords over the years.
Based on this detailed analysis, you could devise three to four possible options for your eBook and then conduct a survey among the audience. Whichever topics out of all get the most votes should be finalized for your eBook.
Step 2: Decide The Title
Once you’re clear with the topic on which you should publish an eBook, the next step is to decide on an eye-catching title for your eBook. Your title should be such that it gives the solution to a problem faced by your customers. This type of title will attract the audience and they will surely want to register for your eBook which will create an opportunity for lead generation.
Step 3: Write & Format The eBook
Now, it’s the time to write your eBook. One thing that you should remember is that, just like the traditional book, you should decide the outline of the eBook in advance and you should also have designated chapters so that your audience could directly jump to a particular section.
Make your that each chapter is related to the other one, as it will help you to engage the people. Last but not least is to format and proofread your eBook. For that purpose, you should contact a professional person who is doing this task for many years.
Step 4: Design The eBook
After the formatting part is over, you should start designing your eBook. For that, you should choose a good eBook software. You can use PowerPoint & Adobe InDesign which gives professional look to your eBook.
Always use simple fonts and colors. A good looking eBook cover is also necessary, as that will make people sign up for your eBook. At last, covert your eBook into the standard PDF format and make sure that eBook is mobile as well printer friendly.
Step 5: Optimize The eBook
Once your eBook is ready, then it’s time to convert it into the lead magnet. For that, insert a good Call-To-Action (CTA) in your eBook. You should also include social media sharing buttons in the footer of your eBook.
Also, don’t forget to create a great landing page for your eBook, as it is the one which will bring the people to your website. Last but not the least is to promote your eBook through various channels, as it creates a chance of widening your customer base & generate the leads.
[3.] Social Media Marketing:-
As per the survey of the Pew research center, 56% people in the world search at least one of the five social media platforms (Facebook, Twitter, Instagram, LinkedIn & Google+) before making a purchase. This shows the potential social media has and therefore, if you can use it in an effective manner, then it will surely help you to double up the lead generation.
Here’s how you can utilize different social media platforms to generate leads.
Twitter is all about real-time traffic and therefore, you could use the strategy of Twitter Chats to generate a lead for your business. Twitter Chat is the frequent discussion hosted by a particular account. Each chat uses a particular hashtag so that others who are interested in it can follow it.
Due to a particular hashtag, you will be able to build a focused audience community which allows you to generate leads for your business.
You can participate in twitter chat in two ways. Either you can join the existing chat related to your industry or you can host the live chat. Whichever route you choose, it will create a massive opportunity for lead generation.
Always use the appropriate hashtag set by the host and try to remain involved in the conversation. This gives you the chance to establish your credibility and place you as a leader of your niche.
Once you become a regular member of a Twitter chat, you can contact other people from the chat and send them a pitch about your work. You can also follow them on twitter and also send the direct message with the links related to your services.
This way by building a strong relationship with the participants, you can generate the lead.
LinkedIn has been recognized as one of the finest professional networks in the world. You can utilize this platform by being an active member of any LinkedIn Groups. LinkedIn Groups are made up of a variety of subject and they bring professionals of similar interest together.
You should join any of this groups related to your industry or you should create your own group and invite the leaders of your industry to join that. Once you become the member of any group, start participating in any of the discussions that are taking place. This will help you to establish a leader and authoritative person in the group.
Out of all the conversations, identify the members who continuously ask you any question or answer your question on a regular basis. The next step is to send them a private message about your products or services. This could become a potential lead-builder for your business.
Running an ad on Facebook can help you to fulfill many different business goals and one of them is to generate leads for your business. That’s where the role of Facebook Advertising comes into the picture. One of the best ways of using this platform is to create a sponsored post targeting them to the right kind of audience. This post will show up on the newsfeed of the audience.
Although this is not a direct way of selling your product or services, it allows you to build the trust among the users. What you do is use the promoted post to highlight quality content from your Facebook page and then share a link of your eBook, video, blog post or other content that directs users to the landing page.
This way, you will be able to generate qualified leads for your business.
[4.] Video Marketing:-
52% marketers believe that video marketing is effective for Brand awareness. #wowvideofacts pic.twitter.com/QBvkIM1UJJ
— WowMakers (@wowmakers) September 7, 2016
This shows the kind of impact Video is having on the mind of the common people and therefore, as a marketer, you should take the advantage of this fact and use this medium in an effective way to generate the lead for your business website.
Here are some ways to market your video for a better lead generation.
Gated Video
For those who don’t know, the gated video is a video which requires you to fill out a form for accessing it. Once you’ve developed an interest among your audience through your content, you can offer them this kind of video.
It will not only help you to generate leads but also let you check how many visitors provided their contact. The simplest way to gate a video is to include a subscription form which offers a link to your video.
Carefully Place Call-To-Action (CTA)
One of the best thing about videos is that it allows you to place CTA anywhere which is not the case with your article or blog. Through this, the viewers will be able to subscribe your channel.
Another option is to add a CTA in the form of a subscription form directly into the video. If the viewer sees it immediately after watching a video, he/she is much more likely to subscribe.
This way, you will be to generate maximum leads for your website.
Closing Thoughts…
Content Marketing is the greatest weapon in your arsenal which if used in a proper manner could help you become a lead generation expert.
Here, we have tried to provide you with 4 content marketing hacks which will help you to double up the lead generation.
We’re pretty sure that you will have your own perspective or suggestion on the same topic. So, feel free to throw your questions in our comment section. Thank you.!
