Growing your business idea into a business model, framework or method is a process of digging deep into your business idea essence.
When you start this process the first thing, you’ll find out is that your business idea is a vast territory full of various potential, waiting for you to build a structure on it.
When you get an excellent business idea, it’s like someone just gave you a first class ground parcel in the business city area. What would you do with that? Build some structure on it, wouldn’t you?
The structure that serves your clients uniquely and purposefully, in the best possible way.
Also, you’ll think about all the people who’ll pass by as well, and you’ll want them to like it, become interested in it, and want to find out more about it.
Many of them will come in, look around, some of them will admire but walk away this time, but remembering that it’s there, and few of them will immediately enter and become your clients.
The way you structure your business is not only about you, but it must also resonate with other people, it has to be appealing and genuinely mirroring what’s inside for them.
It’s the beautiful façade on the business structure that shows what’s in there for your clients, and it organically grows as your business model developed.
The facade is the window of your business, the place of the first interaction and the impression-making point, very similar to the content you put out there to represent and market your business and show its uniqueness to the world around you.
This is how Business model development helps to grow your content marketing and authentically connect to your customers:
1 – When you dig deep into your business idea, you’ll discover its purpose in your life – your “why”, and this will reveal many meaningful stories that you can share. It’s a genuine way to connect to your audience on a deeper emotional level and let them know the true purpose of your business.
2 – Building your business framework or model is like building a house, you’ll take many things in consideration, talk to people who’ll be using it, get much insight and find out their stories, their “why”, so your content can reflect your understanding of their life.
Remember, it is yours, but you’re not building it for yourself, its purpose is to serve others.
3 – No matter how well-designed your facade is, it’s not a self-standing thing, there must be a structure behind it. Otherwise, it’s just like Potemkin buildings, sweet from the outside and shallow on the inside, true disappointment to your clients.
Every piece of work you put in the business model or framework development will dig out the authentic and valuable content that will attract the right people to your business.
If you imagine your business in this way, you can reframe the purpose of content in your business scheme, because it’s not only marketing, it’s a reflection of your values and uniqueness of your business, that speaks to your potential clients in the way that they understand.
People need to know that you’re out there, and many of them are missing your service and expertise. Thinking of a content you put out there as a way of communicating that you exist, so they could easier find you, read about what you do, think and feel that you’re the right person to go to, and, based on that, take action.