2007 has not been a great year for customer privacy. Among the highlights were stupid blunders from both Google and Facebook. Privacy is an issue which we do not take seriously enough, believing, against all the evidence, that companies have our best interests at heart. If your best interests involve purchasing their products, then there you have nothing to worry about. But I suspect that most of us are not particularly interested in the unwanted marketing bumpf that regularly arrives on our doormats, in-boxes and increasingly, mobile phones.
Peter Kim has a great post on Be Social But Be Private over at his Being Peter Kim blog. In it, he suggests that we should use the slow start to 2008 to review which marketing lists we are on and opt-out from unwanted marketing. Peter provides a link to the Privacy Rights Clearinghouse to help you identify whose list you might be on and how to opt-out.
If you have a spare moment, check through the list and opt-out from unwanted marketing. You know it makes sense!
What do you think? Is your privacy adequately protected? Or are you just sick of receiving unwanted marketing?
Post a comment and get the conversation going.
Graham Hill
Independent CRM Consultant
Interim CRM Manager
